AT Sports Brand HubPartner Edition
AT Sports is a manufacturer of professional sports surfacing systems trusted by contractors, distributors, and facilities around the world.
This Brand Hub provides the approved tools, messaging, and assets needed to represent the company and every AT Sports product line accurately and consistently.
Welcome to the Brand Hub
This Brand Hub is the single source of truth for the AT Sports brand. Every logo, product description, color, marketing asset, and positioning statement has been approved by the AT Sports Marketing Department to ensure a consistent experience across every market.
AT Sports Marketing Contact
Malory Bateman — Business Development Manager
malory@atsports.com
Mission & Positioning
AT Sports exists to help contractors, distributors, and facility owners build courts that perform better, last longer, and represent their businesses with confidence. Through continuous product development and in-house manufacturing, we engineer complete sports surfacing systems trusted from local community courts to professional competition.
“Surfaces.
Systems. Solutions.”
Voice & Tone
AT Sports sounds professional, technical, and confident — the voice of a manufacturer that knows its products perform. Benefit-forward without hype. We lead with facts, explain the customer benefit, and allow product performance to support the message.
We lead with facts
- "Manufactured with 100% self-crosslinking acrylic technology."
- "Engineered to withstand heavy play and changing climates."
- "Designed to reduce installation time and process complexity."
- Specific, provable claims.
We don't say
- Unprovable superlatives ("the best," "#1").
- Vague hype with no substance.
- Promises we can’t stand behind.
The Product Lines
AT Sports manufactures complete sports surfacing systems. Each product line serves as a solution for a specific challenge
A complete line of acrylic coatings and surface-preparation products engineered for consistent application, reliable playability, and long-term court performance.
A premium cushioned system engineered for impact resistance, durability, and long-term athlete comfort without sacrificing performance.
Engineered crack-repair solutions designed to simplify installation, reduce repair profile, and support smoother finished surfaces.
A ready-to-play court made from a durable reinforced membrane that rolls out over a hard, level surface, providing a high-quality playing surface without permanent installation.
Approved Positioning by Product
Each AT Sports product line has its own approved overview, benefit messaging, and marketing copy. Select a product to view its brand kit — everything here is cleared for partner use across websites, proposals, and marketing materials.
Brand Overview
Acrytech is the Sport Surface Coatings Division of AT Sports, providing acrylic surfacing products for tennis, pickleball, basketball, and multi-sport applications. The portfolio supports new construction and resurfacing projects with products spanning surface preparation through final color.
Brand Positioning
Approved Acrytech messaging for use in your website, proposals, social media, and customer-facing marketing materials.
Complete Acrylic Surfacing System
Surface preparation, resurfacing, texture, and color products within one coordinated product portfolio.
Built for the Court-Building Industry
Formulated with the needs of court builders and surfacing contractors in mind, supporting dependable mixing, application, texture, and finish.
Engineered for Court Performance
Designed to provide the traction, ball response, and surface characteristics expected across tennis, pickleball, basketball, and multi-sport applications.
Manufactured by AT Sports
Manufactured in-house, providing greater control over formulation, product quality, and consistency throughout the Acrytech line.
Proven at the Highest Level
Acrytech is the Official Surface of the Professional Pickleball Association and Major League Pickleball, bringing the same manufacturer and surfacing technology trusted in professional competition to court projects around the world.
Marketing Copy Library
Core positioning points that define how Acrytech should be represented in the market.
Acrytech offers a comprehensive line of acrylic sports surfacing products for tennis, pickleball, basketball, and multi-sport courts. From surface preparation and resurfacing through texture and final color, the product portfolio provides contractors and court builders with solutions for both new construction and resurfacing projects.
We’re proud to offer Acrytech, a complete line of acrylic sports surfacing products manufactured by AT Sports. Designed for contractors and court builders, the system combines quality products, consistent formulations, and manufacturer-backed technical support.
Acrytech provides acrylic sports surfacing products for tennis, pickleball, basketball, and multi-sport courts, with solutions spanning surface preparation through final color.
We supply Acrytech products for new construction, resurfacing, and ongoing court projects. Our team can help identify the products and system components needed for your specific project.
Marketing Statements
Power Statements
Benefit Statements
Complete System Approach
Access compatible products for surface preparation, resurfacing, texture, and final color within one coordinated surfacing system.
Consistent Application
Products are formulated to work together, helping contractors achieve consistent mixing, application, texture, and finish across court projects.
Reliable Court Performance
Acrytech systems are engineered to provide the traction, ball response, and playing characteristics expected from a quality sports surface.
Manufacturing Consistency
In-house manufacturing provides greater control over formulation and product quality, supporting consistency throughout the Acrytech product line.
Contractor-Focused Products
Acrytech products are developed around the demands of sports surfacing professionals, with formulations designed to support efficient application and dependable results in the field.
Proven Performance
As the Official Surface of the PPA and MLP, Acrytech brings the consistency and performance trusted at the professional level to court projects across a wide range of applications.
Any newly created marketing content, product claims, or messaging outside of the approved language above should be reviewed and approved by the AT Sports Marketing Department prior to publication. malory@atsports.com
Logo & Identity
Our logos are supplied as ready-to-use files. Show color and black versions on light tiles, and the reversed white version on Navy — never white-on-white.
The Company Logo
The AT Sports logo represents the company as a whole. Product logos represent individual solutions within the AT Sports product portfolio.
The AT Sports Tag
The “Division of AT Sports” tag identifies each product line as part of the AT Sports portfolio. Use the supplied lockup when a product-line logo appears without clear AT Sports company context. Never rebuild, retype, or reposition the tag.
Product Line Logos
Each line — Acrytech, CushionX, Faultline, RollX — has its own logo in the same three versions. Use the product logo when marketing that product; pair it with the Tag when it stands alone.
The same product logos paired with the Tag (lockups):
Clear space & minimum size
Maintain clear space around the logo equal to at least the height of the "A" in the AT Sports wordmark. No text, graphics, borders, or other logos may enter this area.
Logo Don'ts
Don’t stretch, squash, or distort — scale proportionally only.
Don’t recolor or add gradients or glows.
Don’t rotate or tilt.
Don’t rebuild or retype any part — always use the supplied file.
Don’t crowd it inside its clear space.
Don’t add words or your own logo inside the AT Sports lockup.
Correct vs. Incorrect
Concrete examples of the rules above. The incorrect tiles apply CSS treatments to the real logo — they are demonstrations, not assets to use.
Brand Color System
Click any swatch to copy its HEX value to your clipboard.
Primary
Secondary
Usage notes
Charcoal is the primary brand color for typography and backgrounds. Modern Blue is the primary accent — use it for buttons, graphics, and key brand moments, not as a large field. Deep Navy and Steel Blue support, while Light Blue Gray and Off White carry backgrounds, dividers, and clean space. Keep text legible: light text on Charcoal, Deep Navy, or Steel Blue; dark text on Light Blue Gray and Off White.
Typography
Open-Source Google Font
Open-Source Google Font
Co-Branding & Partner Use
Co-branding should communicate partnership—not ownership. AT Sports and partner brands should appear together while maintaining independent visual identities.
Use only the designation formally assigned to the company by AT Sports, such as “Authorized Distributor,” “Official Distributor", “Certified Installer,” or “[Company Name] — Powered by AT Sports.” Do not create titles that imply certification, exclusivity, endorsement, or official status without written approval.
Using Product Line Names
| Approved Name | Do Not Use | Approved Descriptor |
|---|---|---|
| AT Sports | ATSports, At Sports, ATS | Sports Surfacing Manufacturer |
| Acrytech | Acry-Tech, AcryTech | Sports Coating Systems |
| CushionX | Cushion X, Cushion-X | Cushioned Court Systems |
| Faultline | Fault Line, FaultLine | Crack Repair Systems |
| RollX | Roll X, Roll-X, Rollx | Portable Court Systems |
Write the company name AT Sports in full (two words); don't shorten to “ATS” in customer-facing copy. On first mention, pair the product with its descriptor, then use the product name after. Don't add ™/® yourself — use marks as supplied.
Do
- Use files exactly as supplied.
- Recommend product lines by the job they do.
- Ask when unsure, before printing/posting.
- Use approved project photography.
Don't
- Recolor/redraw/restyle any logo.
- Change a product name or its capitalization.
- Alter surfacing colors in photos.
- Make unpublished performance/warranty claims.
- Merge your logo into ours or present your company as AT Sports.
Use freely
Logos, colors, fonts in your own quotes/proposals/standard sales materials; approved project photos in your portfolio and social.
Approve before going public
Paid advertising; large-format signage/wraps/banners; press releases or media quotes; any new co-branded lockup or template. When in doubt, send it to malory@atsports.com before it's live.
Photography & Imagery
Use the curated project images in the Asset Library for marketing and portfolio use — these are cleared for partners. Show surfaces as installed; real projects build trust better than stock.
Do Show
- High-res at intended size, sharp and true to the surface.
- Real contractors.
- Installation process.
- Finished courts.
- Wide facility shots.
- Close product details.
Don't
- Low-res grabs or stretched images.
- Altering or filtering surface colors.
- Cropping out branding.
- Pulling uncleared images from the website/social.
- Fake renders/AI-looking imagery.
Requesting new images
Need a specific project shot or higher-res file? Request from malory@atsports.com with the product line, surface color, and intended use.
No photo credit is required for approved images downloaded from the AT Sports Asset Library unless a specific credit is included with the file. Images may not be resold, transferred to unrelated third parties, or used to suggest involvement in a project the partner did not complete.
Asset Library
The download hub. Every button opens the current file in a new tab — always download fresh rather than reusing old copies.
Logo Pack
All AT Sports and product line logos in full format (SVG, PNG transparent, EPS): full-color, black, and reversed.
Marketing Media
Approved product photography, installation imagery, and branded videos for print, digital, presentations, and social media.
Acrytech Color Charts
Official coating color specifications for print and digital design.
Website/Digital Tools
Interactive tools and resources for court planning, product selection, system estimating, and project support.